About Us

We are an ISO 9000 certified company working along Good Manufacturing Practice guidelines. 

We Have One Goal

To ProvideThe Highest Quality
Products and Services at affordable prices.

Our Vision

Our vision is to meet the ever growing demand of quality cleaning and hygiene products in UAE. To entire product range to cater to the needs of household, institutional and industrial sectors in the country. 

Our production unit is governed by qualified staff who are well experienced in the industry and their expertise is utilized to achieve international standards in the product manufactured. 

What we Do

With love and innovation we at Choice are passionate about making high quality detergent products with responsible ingredient sourcing.

Our aim is to provide our esteemed customers excellent quality products at affordable price. We specialise in research, development and manufacturing for local and nearby overseas markets. All our products are based on innovative formulae and made with new generation ingredients using advanced technology and comes with assurance that they are environmental friendly.